Reality trumped

Reading You Are Here: A field guide for navigating polarized speech, conspiracy theories, and our polluted media landscape by Whitney Phillips and Ryan M. Milner (MIT Press)
for New Scientist, 3 March 2021

This is a book about pollution, not of the physical environment, but of our civic discourse. It is about disinformation (false and misleading information deliberately spread), misinformation (false and misleading information inadvertently spread), and malinformation (information with a basis in reality spread pointedly and specifically to cause harm).

Communications experts Whitney Phillips and Ryan M. Milner completed their book just prior to the US presidential election that replaced Donald Trump with Joe Biden. That election, and the seditious activities that prompted Trump’s second impeachment, have clarified many of the issues Phillips and Milner have gone to such pains to explore. Though events have stolen some their thunder, You Are Here remains an invaluable snapshot of our current social and technological problems around news, truth and fact.

The authors’ US-centric (but universally applicable) account of “fake news” begins with the rise of the Ku Klux Klan. Its deliberately silly name, cartoonish robes, and quaint routines (which accompanied all its activities, from rallies to lynchings) prefigured the “only-joking” subcultures (Pepe the Frog and the like) dominating so much of our contemporary social media. Next, an examination of the Satanic panics of the 1980s reveals much about the birth and growth of conspiracy theories. The authors’ last act is an unpicking of QAnon — a current far-right conspiracy theory alleging that a secret cabal of cannibalistic Satan-worshippers plotted against former U.S. president Donald Trump. This brings the threads of their argument together in a conclusion all the more apocalyptic for being so closely argued.

Polluted information is, they argue, our latest public health emergency. By treating the information sphere as an ecology under threat, the authors push past factionalism to reveal how, when we use media, “the everyday actions of everyone else feed into and are reinforced by the worst actions of the worst actors”

This is their most striking takeaway: that the media machine that enabled QAnon isn’t a machine out of alignment, or out of control, or somehow infected: it’s a system working exactly as designed — “a system that damages so much because it works so well”.

This media machine is founded on principles that, in and of themselves, seem only laudable. Top of the list is the idea that to counter harms, we have to call attention to them: “in other words, that light disinfects”.

This is a grand philosophy, for so long as light is hard to generate. But what happens when the light — the confluence of competing information sets, depicting competing realities — becomes blinding?

Take Google as an example. Google is an advertising platform, that makes money the more its users use the internet to “get to the bottom of things”. The deeper the rabbit-holes go, the more money Google makes. This sets up a powerful incentive for “conspiracy entrepreneurs” to produce content, creating “alternative media echo-systems”. When the facts run out, create alternative facts. “The algorithm” (if you’ll forgive this reviewer’s dicey shorthand) doesn’t care. “The algorithm” is, in fact, designed to serve up as much pollution as possible.

What’s to be done? Here the authors hit a quite sizeable snag. They claim they’re not asking “for people to ‘remain civil’”. They claim they’re not commanding us, “don’t feed the trolls.” But so far as I could see, this is exactly what they’re saying — and good for them.

With the machismo typical of the social sciences, the authors call for “foundational, systematic, top-to-bottom change,” whatever that is supposed to mean, when what they are actually advocating is a sense of personal decency, a contempt for anonymity, a willingness to stand by what one says come hell or high water, politeness and consideration, and a willingness to listen.

These are not political ideas. These are qualities of character. One might even call them virtues, of a sort that were once particularly prized by conservatives.

Phillips and Milner bemoan the way market capitalism has swallowed political discourse. They teeter on a much more important truth: that politics has swallowed our moral discourse. Social media has made whining cowards of us all. You Are Here comes dangerously close to saying so. If you listen carefully, there’s a still, small voice hidden in this book, telling us all to grow up.

Choose-your-own adventure

Reading The Importance of Small Decisions by Michael O’Brien, R. Alexander Bentley and William Brock for New Scientist, 13 April 2019

What if you could map all kinds of human decision-making and use it to chart society’s evolution?

This is what academics Michael O’Brien, Alexander Bentley and William Brock try to do in The Importance of Small Decisions. It is an attempt to expand on a 2014 paper, “Mapping collective behavior in the big-data era”, that they wrote in Behavioral and Brain Sciences . While contriving to be somehow both too short and rambling, it bites off more than it can chew, nearly chokes to death on the ins and outs of group selection, and coughs up its best ideas in the last 40 pages.

Draw a graph. The horizontal axis maps decisions according to how socially influenced they are. The vertical axis tells you how clear the costs and pay-offs are for each decision. Rational choices sit in the north-western quadrant of the map. To the north-east, bearded capuchins teach each other how to break into palm nuts in a charming example of social learning (pictured). Twitter storms generated by fake news swirl about the south-east.

The more choices you face, the greater the cognitive load. The authors cite economist Eric Beinhocker, who in The Origin of Wealth calculated that human choices had multiplied a hundred million-fold in the past 10,000 years. Small and insignificant decisions now consume us.

Worse, costs and pay-offs are increasingly hidden in an ocean of informational white noise, so that it is easier to follow a trend than find an expert. “Why worry about the underlying causes of global warming when we can see what tens of millions of our closest friends think?” ask the authors, building to a fine, satirical climax.

In an effort to communicate widely, the authors have, I think, left out a few too many details from their original paper. And a mid-period novel by Philip K. Dick would paint a more visceral picture of a world created by too much information. Still, there is much fun to be had reading the garrulous banter of these three extremely smart academics.

Fakery at the Science Gallery, Dublin

Visiting the Science Gallery, Dublin for New Scientist, 14 April 2018 

Had you $1800 to spend on footwear in 2012, you might have considered buying a pair of RayFish sneakers. Delivery would have taken a while because you were invited to design the patterned leather yourself. You would have then have had to wait while the company grew a pair of transgenic stingrays in their Thai aquaculture facility up to the age where their biocustomised skins could be harvested.

Alas, animal rights activists released the company’s first batch of rays into the wild before harvesting could take place, and the company suspended trading. Scuba divers still regularly report sightings of fish sporting the unlikely colourations that were RayFish’s signature.

RayFish was, you’ll be pleased to hear, a con, perpetrated by three Dutch artists five years ago. It now features in Fake, the latest show at the Science Gallery, Dublin, an institution that sells itself as the place “where art and science collide”.

The word “collide” is well chosen. “We’re not experts on any one topic here,” explains Ian Brunswick, the gallery’s head of programming, “and we’re not here to heal any kind of ‘rift’ between science and art. When we develop a show, we start from a much simpler place, with an open call to artists, designers and scientists.” They ask all the parties what they think of the new idea, and what can they show them. Scientists in particular, says Brunswick, often underestimate which elements of their work will captivate.

Founded under the auspices of Dublin’s Trinity College, the Science Gallery is becoming a global brand thanks to the support of founding partner Google.org. London gets a gallery later this year; Bangalore in 2019. The aim is to not to educate, but to inspire visitors to educate themselves.

Brunswick recalls how climate change, in particular, triggered this sea-change in the way public educators think about their role: “I think many science shows have been operating a deficit model: they fill you up like an empty vessel, giving you enough facts so you agree with the scientists’ approach. And it doesn’t work.” A better approach, Brunswick argues, is to give the audience an immediate, visceral experience of the subject of the show.

For example, in 2014 Dublin’s Science Gallery called its climate change show “Strange Weather”, precisely to explore the fact that weather and climate change are different things, and that weather is the only phenomenon we experience directly on a daily basis. It got people to ask how they knew what they knew about the climate – and what knowledge they might be missing.

Freddie Stevens

Playfulness characterises the current show. Fakery, it seems, is bad, necessary, inevitable, natural, dangerous, creative, and delightful, all at once. There are fictional animals here preserved in jars besides real specimens: are they fake, or merely out of context? And you can (and should) visit the faux-food deli and try a caramelised whey product here from Norway that everyone calls cheese because what the devil else would you call it?

Then there’s a genuine painting that became a fake when its unscrupulous owner manipulated the artist’s signature. And the Chinese fake phones that are parodies you couldn’t possibly mistake for the real thing: from Pikachu to cigarette packets. There’s a machine here will let you manipulate your fake laugh until it sounds genuine.

Fake’s contributing artists have left me with the distinct suspicion that the world I thought I knew is not the world.

Directly above RayFish’s brightly patterned sneakers, on the upper floor of the gallery, I saw Barack Obama delivering fictional speeches. A work in progress by researchers from the University of Washington, Synthesizing Obama is a visual form of lip-synching in which audio files of Obama speaking are converted into realistic mouth shapes. These are then blended with video images of Obama’s head as he delivers another speech entirely.

It’s a topical piece, given today’s accusatory politics, and a chilling one.

Writing about knowing

Reading John Brockman’s anthology This Idea Is Brilliant: Lost, overlooked, and underappreciated scientific concepts everyone should know for New Scientist, 24 February 2018 

Literary agent and provocateur John Brockman has turned popular science into a sort of modern shamanism, packaged non-fiction into gobbets of smart thinking, made stars of unlikely writers and continues to direct, deepen and contribute to some of the most hotly contested conversations in civic life.

This Idea Is Brilliant is the latest of Brockman’s annual anthologies drawn from edge.org, his website and shop window. It is one of the stronger books in the series. It is also one of the more troubling, addressing, informing and entertaining a public that has recently become extraordinarily confused about truth and falsehood, fact and knowledge.

Edge.org’s purpose has always been to collide scientists, business people and public intellectuals in fruitful ways. This year, the mix in the anthology leans towards the cognitive sciences, philosophy and the “freakonomic” end of the non-fiction bookshelf. It is a good time to return to basics: to ask how we know what we know, what role rationality plays in knowing, what tech does to help and hinder that knowing, and, frankly, whether in our hunger to democratise knowledge we have built a primrose-lined digital path straight to post-truth perdition.

Many contributors, biting the bullet, reckon so. Measuring the decline in the art of conversation against the rise of social media, anthropologist Nina Jablonski fears that “people are opting for leaner modes of communication because they’ve been socialized inadequately in richer ones”.

Meanwhile, an applied mathematician, Coco Krumme, turning the pages of Jorge Luis Borges’s short story The Lottery in Babylon, conceptualises the way our relationship with local and national government is being automated to the point where fixing wayward algorithms involves the applications of yet more algorithms. In this way, civic life becomes opaque and arbitrary: a lottery. “To combat digital distraction, they’d throttle email on Sundays and build apps for meditation,” Krumme writes. “Instead of recommender systems that reveal what you most want to hear, they’d inject a set of countervailing views. The irony is that these manufactured gestures only intensify the hold of a Babylonian lottery.”

Of course, IT wasn’t created on a whim. It is a cognitive prosthesis for significant shortfalls in the way we think. Psychologist Adam Waytz cuts to the heart of this in his essay “The illusion of explanatory depth” – a phrase describing how people “feel they understand the world with far greater detail, coherence and depth than they really do”.

Humility is a watchword here. If our thinking has holes in it, if we forget, misconstrue, misinterpret or persist in false belief, if we care more for the social consequences of our beliefs than their accuracy, and if we suppress our appetite for innovation in times of crisis (all subjects of separate essays here), there are consequences. Why on earth would we imagine we can build machines that don’t reflect our own biases, or don’t – in a ham-fisted effort to correct for them – create ones of their own we can barely spot, let alone fix?

Neuroscientist Sam Harris is one of several here who, searching for a solution to the “truthiness” crisis, simply appeals to basic decency. We must, he argues, be willing to be seen to change our minds: “Wherever we look, we find otherwise sane men and women making extraordinary efforts to avoid changing [them].”

He has a point. Though our cognitive biases, shortfalls and the like make us less than ideal rational agents, evolution has equipped us with social capacities that, smartly handled, run rings round the “cleverest” algorithm.

Let psychologist Abigail Marsh have the last word: “We have our flaws… but we can also claim to be the species shaped by evolution to possess the most open hearts and the greatest proclivity for caring on Earth.” This may, when all’s said and done, have to be enough.